Massage thoroughly and allow ointment to remain for full softening effect. Special Directions: Bag Balm contains lanolin and stays on to provide moisturizing and softening. For pets, apply Bag Balm liberally to the affected area. For use on cows, thoroughly wash treated teats and udder with separate towels before each milking. To avoid contamination after each milking, bathe the udder with plenty of hot water, strip milk out and dry skin. Apply Bag Balm freely and massage gently with this proven ointment twice daily. This product contains no alcohol. For chapped conditions and superficial abrasions. After each milking, apply thoroughly and allow coating to remain on surface. This protective ointment helps to keep superficial tissue moist and soft.