For healthy, totally natural looking color, trust your instincts. Active Ingredients: Color Enhancing Colorant: Water; Hexylene Glycol; Ethanolamine; Propylene Glycol; Soytrimonium Chloride; Trisodium Ethylenediamine Disuccinate; Fragrance; Ethoxydiglycol; Oleth-5; p-Phenylenediamine; C11-15 Pareth-9; Oleth-2; Cocamidopropyl Betaine; Dilinoleic Acid; Oleic Acid; Resorcinol; Erythorbic Acid; Polysorbate 20; Sodium Sulfite; Oleamide MIPA; C12-15 Pareth-3; 2-Methylresorcinol; N,N-BIS (2-Hydroxyethyl)-p-Phenylenediamine Sulfate; Oleth-10; Panthenol; EDTA; m-Aminophenol; 1-Naphthol; 2-Methyl-5 Hydroxyethyl Aminophenol; Ascorbic Acid; Tocopherol. Gentle Activating Creme: Water; Hydrogen Peroxide; Acrylates Copolymer; Steareth-21; Oleth-2; Oleth-5; PEG-50 Hydrogenated Palmamide; Acrylates/Steareth-20 Methacrylate Copolymer; Oleyl Alcohol; Etidronic Acid; Disodium EDTA; Simethicone. Once A Week Color Treat Color Conditioning Treatment: Water; Amodimethicone; Stearyl Alcohol; Cetyl Alcohol; Stearamidopropyl Dimethylamine; Glutamic Acid; Fragrance; Benzyl Alcohol; Panthenyl Ethyl Ether; EDTA; Panthenol; Trimethylsiloxysilicate; Carthamus Tinctorius Seed Oil (Safflower); Cocos Nucifera Oil (Coconut); Hydrolyzed Sweet Almond Protein; Methylchloroisothiazolinone; Methylisothiazolinone; Aloe Barbadensis Leaf Uses: Enriched with a unique blend of antioxidants and vitamins C and E - it's haircolor that improves the healthy look of your hair. Your hair will radiate with rich, natural-looking color and luminescent shine. Healthier, truly natural-looking color* with brilliant shine. Natural-looking gray coverage (for up to 50% gray) for color that lasts up to 6 weeks, 28 shampoos. No visible roots. A gentle, no ammonia formula that helps protect hair against dryness while you color. Gives you 6 weekly treatments of our nourishing Once A Week Color Treat conditioner for shiny, soft hair. *versus the leading level 3. Contains: Color-enhancing colorant; Gentle activating creme; Once A Week Color Treat color conditioning treatment.