Because you're worth it.Hair ColorLorealActive Ingredients:Protective Color Creme:: Aqua/Water; Cetearyl Alcohol; Propylene Glycol; Deceth-3; Laureth-12; Ammonium Hydroxide; Oleth-30; Hexadimethrine Chloride; Lauric Acid; Glycol Distearate; Polyquaternium-22; Ethanolamine; Silica Dimethyl Silylate; Resorcinol; p-Phenylenediamine; Pentasodium Pentetate; Parfum/Fragrance; Sodium Metabisulfite; Carbomer; Ascorbic Acid; CI77891/Titanium Dioxide; m-Aminophenol; 2,4-Diaminophenoxyethanol HCl; Linalool; Hydroxybenzomorpholine; Butylphenyl Methylpropional; Dimethicone; Protective Creme Developer:: Aqua/Water; Hydrogen Peroxide; Cetearyl Alcohol; Trideceth-2 Carboxamide MEA; Ceteareth-30; Glycerin; Pentasodium Pentetate; Sodium Stannate; Tetrasodium Pyrophosphate; Protective Pre-Color Serum:: Aqua/Water; Cetearyl Alcohol; Glycerin; Trideceth-2 Carboxamide MEA; Ceteareth-30; Phenoxyethanol; Parfum/Fragrance; Hexadimethrine Chloride; Methylparaben; Polyquaternium-22; Pentasodium Pentetate; Hydrolyzed Oats; Butylparaben; Ethylparaben; Linalool; Benzyl Salicylate; Propylparaben; Isobutylparaben; Citric Acid; Amyl Cinnamal; Benzyl Benzoate; Citronellol; Geraniol; 2-Oleamido-1,3-Octadecanediol; Protective Ceramide-Protein Conditioner:: Aqua/Water; Cetearyl Alcohol; Glycerin; Behentrimonium Chloride; Amodimethicone; Cetyl Esters; Isopropyl Alcohol; Hydroxypropyltrimonium Hydrolyzed Wheat Protein; Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde; Trideceth-12; Chlorhexidine Dihydrochloride; Panthenol; Candelilla Cera/Candelilla Wax; Benzyl Salicylate; 2-Oleamido-1,3-Octadecanediol; Alpha-Isomethyl Ionone; Methylparaben; Cetrimonium Chloride; Citronellol; Butylphenyl Methylpropional; Parfum/FragranceStore between 50 degrees F and 80 degrees F.Uses:Nothing protects better, nothing covers gray better, time after time.*. Before: Protective pre-color serum treats fragile ends of the hair, particularly dry ends. To be used before you color. Your hair is protected, prepared to be colored evenly. During: Extra-protective color creme gives your hair rich, radiant, even color that covers resistant grays perfectly. Nothing covers gray better.* Non-drip creme wraps every strand. After: Multi-dose after color conditioner deep-treats your hair after and in-between coloring. Protects your hair until the next coloring. Result: 100% perfect gray coverage. Rich, deep, perfectly even color. Even fragile hair is perfectly protected for weeks. Your color results will vary depending on your natural hair color. More than 50% gray: Your results will be slightly lighter looking. Red hair: Your color results will be dark brown. This shade has a natural tone that will neither enhance nor minimize warmth. *Compared to each leading competitor's top selling brand.