Hair is almost entirely made up of protein, which gives hair its strength. All new, paraben-free Fructis formulas with active fruit protein, an exclusive combination of citrus protein, vitamins b3 & b6, fruit & plant-derived extracts and strengthening conditioners, are designed for healthier, stronger hair. Fortified Fructis damage eraser conditioner with Amla oil extract and Phytokeratin, plant-based amino acids similar to those naturally found in hair, helps rebuild strength from root to tip to intensely repair damage from daily brushing, heat styling, repeated coloring or chemical treatments.